Design and creation of the video for the Magic Trunk Room at the Louis Vuitton X exhibition space on Rodeo Drive in Beverly Hills, California.
Los Angeles is the first stop of this travelling retrospective, exploring the brand’s 160-year history of partnerships, and takes visitors on “an immersive journey through the house’s creative exchanges and artistic collaborations.”
This installation builds on an existing project with Louis Vuitton, the “Time Capsule”, which was launched in Hong Kong in 2017 and has toured over 20 destinations worldwide since, but adjusted the focus for this exhibition to showcase the brand’s rich history of design collaborations through the decades.
The vast exhibition features 180 items from Louis Vuitton’s archives and is spread across 10 rooms and two floors. Featured artists include Karl Lagerfeld, Rei Kawakubo, Frank Gehry and Zaha Hadid to name a few.
The LVX/Rodeo Drive project was open to the public and free of admission from July to September, 2019.
Creative Direction
Tal Rosner and Noah Campeau
Producer
Lizzie Pocock
Stage Design
Nathan Taylor
Technical Director
Tom Rees
Sound Design
Dominic Shovelton
Animation
Sam Munging
Simon Russell
Produced by Treatment Studio