Video content for a 100 metre long LED screen that travelled down the River Thames. Its journey culminated at the London Eye with a 3 minute film celebrating the 100m world record holder, Usain Bolt. The stunt acted as a preview to an advertising campaign launched the following day by Virgin Media.

Executive Producer
Mark Bustard for Curb Media

Video Creative Director
Tal Rosner

Producer
Lizzie Pocock

Animation
Susana Yamamoto
Chris Shone
Rosalvo Melo

Video Assistant
Sam Brickman

Executive Producer
Sam Pattinson

Produced by Treatment Studio